Founded by Laurien Baird Hokuli'i Helfrich-Nuss aka "Lala Nuss", born, raised and educated in Hawai'i with over 15 years of professional experience around the world in the hospitality & travel industry for multinational cruise lines, private aviation companies and hotel chains within operations, sales, marketing, sustainability and events. The past 8 years have been dedicated to re-cultivating root relationships and repurposing that international corporate experience to be of service to reshaping and redefining community resiliency from a place-based perspective.
Design Talk Hawaii Podcast Interview with Matt Gibertson & Lala Nuss
This regenerative enterprise seeks to restore, repair and redefine sectors of society that are seeking new ways of doing good work and smart business. Rooted in aloha aina, positioned at the cutting edge of a "living economy", harnessing financial, relational & creative forms of currency to cultivate & restore our primary forms of true waiwai (wealth): ecological, cultural, social & spiritual capital.
There is an urgent need for industries & communities to evolve by shifting the definition of success in order to proliferate & protect the vitality of earth's people & precious resources. Conscious Concepts works across & within sectors & industries including:
aloha 'āina based community development
culture & the arts
the transformative travel industry
local culinary and food movements
clean energy technologies
progressive models of education